DO FIRMING CREAMS FIRM?

MYTH: I NEED A FIRMING CREAM

TRUTH: Firming creams are nothing more than facial moisturizers. Manufacturers use the word "firming" to imply that a skincare product makes the skin look tauter. Unfortunately, there is no objective way to measure firmness of the skin.

Claims of increased firmness are commonly based on a handful of user's subjective perception. An increase in hydration of the skin may yield the same result.

In actuality, when the skin is hydrated, the skin appears firmer. A grape is "firmer" than a raisin!  Apply a moisturizer with added SPF protection in the morning, and moisturize again in the evening.

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