MYTH: I NEED A FIRMING CREAM
TRUTH: Firming creams are nothing more than facial moisturizers. Manufacturers use the word "firming" to imply that a skincare product makes the skin look tauter. Unfortunately, there is no objective way to measure firmness of the skin.
Claims of increased firmness are commonly based on a handful of user's subjective perception. An increase in hydration of the skin may yield the same result.