Marketing Terms

CRUELTY FREE/NOT TESTED ON ANIMALS

Pulling at the heartstrings of animal lovers everywhere, the unrestricted use of marketing terms like 'Cruelty Free' and 'Not Tested On Animals' are frequently found on skincare product labels. Some manufacturers apply these claims to their finished skincare products only. The same manufacturers may rely on raw material suppliers to perform animal testing to substantiate ingredient or product safetly.

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