The "NATURAL" INGREDIENT MYTH

MYTH: Skincare products containing "Natural" ingredients are safer and more effective.

TRUTH: No, they are not. "Natural" ingredients include herbs, oils, roots, and flowers from plants. These botanically derived ingredients are not incorporated into skincare products in their natural state. Neither crushed up leaves nor pressed mushrooms can dissolve adequately into a skincare product. To be formulated into moisturizers they must be processed and chemically modified thereby losing their "natural" form. There is little scientific evidence that applying products containing plant extracts is beneficial.