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A growing number of consumers are opting for "natural" skincare products. The media loudly and aggressively sends the message the "natural skincare products are good and synthetic products are bad".
The majority of moisturizers on the market today, whether they be facial moisturizing lotions, eye creams, night creams, "anti-aging" creams or serums have the same basic formula.
Pulling at the heartstrings of animal lovers everywhere, the unrestricted use of marketing terms like 'Cruelty Free' and 'Not Tested On Animals' are frequently found on skincare product labels. Some manufacturers apply these claims to their finished skincare products only.
Anti-wrinkle creams ARE moisturizers. These products intend to increase the water content of the skin, temporarily improving the appearance of the skin. The consumer imagines water being pumped into a raisin, becoming a firmer grape.
Like many ingredients touted as beneficial in skincare products, you can add activated charcoal to the list of "newest fads."
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