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"Firming creams" ARE facial moisturizers. Manufacturers use the marketing term "firming" to imply that a skincare product makes the skin look tauter. Unfortunately, there is no objective way to measure firmness of the skin.
Although they contain the same exact ingredients, generic skincare products are NOT necessarily the same as "brand" products.
Fragrance is one of the most frequent causes of contact allergic reactions; therefore, fragrance-free skincare products are recommended over scented products.
MYTH: Skincare products containing "Natural" ingredients are safer and more effective.
Moisturizers specifically designed to address the signs of aging are marketed as "anti-aging" products. Simply stated, anti-aging products ARE moisturizers that CLAIM to improve skin tone, texture, and radiance, while reducing the appearance of fine lines and wrinkles.
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