Skincare manufacturers often sell the same exact product with different labels in order to target different customers. This means two products with the exact same formulation (or ingredient listing) are marketed differently and sometimes are sold for different prices!
Examples found in skincare aisles:
Neutrogena Rapid Tone Repair Night Moisturizer & Neutrogena Rapid Wrinkle Repair Night Moisturizer
Blue Lizard Australian Sunscreen Baby & Blue Lizard Australian Sunscreen Sensitive