Pulling at the heartstrings of animal lovers everywhere, the unrestricted use of marketing terms like 'Cruelty Free' and 'Not Tested On Animals' are frequently found on skincare product labels. Some manufacturers apply these claims to their finished skincare products only. The same manufacturers may rely on raw material suppliers to perform animal testing to substantiate ingredient or product safetly. Also, ingredients in the final product may not be currently tested on animals, but may have been in the past, also to substantiate ingredient safety. With no legal definition, it is the manufacturers' discretion as to the meaning of the effective marketing terms 'Cruelty Free' and 'Not Tested On Animals.'
